Impact: Brands using effective SEO see a 14.6% average close rate, compared to 1.7% for traditional methods (HubSpot, 2024)
2. Pay-Per-Click Advertising (PPC)
PPC platforms like Google Ads and Bing Ads allow you to display targeted ads and pay only when someone clicks. It’s fast, measurable, and ideal for high-intent searches.
Popular PPC Channels:
- Google Search & Display
- Bing Ads
- Facebook & Instagram Ads
- LinkedIn Ads
- YouTube Pre-rolls
Trending Insight: In 2025, AI-powered bidding systems outperform manual campaigns in nearly all verticals.
3. Social Media Marketing (SMM)
Social media marketing is no longer optional. With billions of active users, platforms like Facebook, Instagram, TikTok, and LinkedIn offer unmatched visibility.
What SMM Involves:
- Platform-specific content strategy
- Influencer collaboration
- Engagement management
- Ad targeting and optimization
Fact: Over 4.9 billion people now use social media, with average daily usage exceeding 2.5 hours (Statista, 2025).
4. Email Marketing
Despite being one of the oldest digital channels, email continues to offer the highest ROI—an estimated $36 for every $1 spent.
Best Practices:
- Segmentation
- Personalization
- A/B testing
- Automation workflows
Email helps keep leads warm, recover abandoned carts, and boost customer lifetime value.
5. Content Marketing
Content is still king—when done right. Whether it’s blog posts, videos, whitepapers, or webinars, content builds trust and positions your brand as an authority.
Benefits:
- Improves SEO
- Drives inbound traffic
- Supports brand storytelling
- Educates and nurtures leads
According to Demand Metric, content marketing costs 62% less than traditional marketing and generates 3x more leads.
6. Influencer & Affiliate Marketing
Influencers bring authenticity to your brand. Whether micro or macro, they help build communities around your product.
What You Get:
- Access to niche audiences
- Trust and relatability
- Fast awareness and engagement
Affiliate marketing complements this with performance-based incentives—ideal for scaling globally without upfront cost.
7. Conversion Rate Optimization (CRO)
Attracting traffic is only half the battle—converting that traffic into sales is where CRO comes in. It focuses on improving the user journey and maximizing ROI.
Common CRO Tactics:
- A/B testing landing pages
- Heatmaps & analytics
- Form optimization
- Clear call-to-actions
Using eCommerce CRO services, companies have seen a 35%+ increase in revenue without increasing traffic.
8. Online Reputation Management
Your digital presence includes what others say about you. Monitoring reviews, social mentions, and sentiment can directly affect conversions.
What You Should Monitor:
- Google reviews
- Trust pilot & Yelp
- Social media comments
- Forums and Reddit
AIS Innovate helps businesses monitor, respond, and improve their online image through custom ORM strategies.