Terms & Conditions

1. Acceptance of Terms

By using our website or engaging AIS Innovate for any service, you confirm that:

• You are at least 18 years of age
• You have the legal authority to enter into a binding agreement on behalf of yourself or your organization
• You have read, understood, and agree to these Terms in their entirety

AIS Innovate reserves the right to update or modify these Terms at any time. Continued use of our website or services following any such changes constitutes acceptance of the revised Terms.

2. Services

2.1 Scope of Services

AIS Innovate provides a range of digital solutions including but not limited to:

• Search Engine Optimization (SEO) — on-page, off-page, and technical SEO
• Social Media Marketing (SMM) — strategy, content creation, and management
• Branding & Creative Services — logo design, brand identity, and visual communication
• Website Design & Development — custom websites, UI/UX design, and web applications
• Content Marketing — blog writing, copywriting, and content strategy
• Google Business Profile (GBP/GMB) Optimization
• AI-Powered Marketing Solutions
• Business Growth Consulting

2.2 Service Agreements

The specific scope, deliverables, timelines, and pricing for each engagement will be outlined in a separate Service Agreement, Proposal, or Statement of Work (SOW) agreed upon between AIS Innovate and the client. In the event of any conflict between these Terms and a signed Service Agreement, the Service Agreement shall prevail.

2.3 Service Modifications

AIS Innovate reserves the right to modify, suspend, or discontinue any service offering at any time with reasonable notice. We will not be liable for any modifications, suspension, or discontinuation of services beyond our reasonable control.

3. Client Responsibilities

To enable AIS Innovate to deliver services effectively, clients agree to:

• Provide accurate, complete, and up-to-date information required for service delivery
• Grant timely access to necessary platforms, accounts, tools, and assets (e.g., website CMS, Google Analytics, social media accounts, ad accounts)
• Review and approve deliverables within agreed timelines — delays in client feedback may affect project timelines and AIS Innovate will not be held responsible for resulting delays
• Ensure that all materials, content, images, or information provided to AIS Innovate do not infringe any third-party intellectual property rights or violate any applicable laws
• Designate a point of contact who has authority to provide instructions and approvals
• Notify AIS Innovate promptly of any changes in business information, objectives, or requirements that may affect the services

4. Payment Terms

4.1 Fees

All fees for services will be specified in the applicable Service Agreement or Proposal. Fees are quoted in the currency agreed upon at the time of engagement (INR, USD, GBP, or CAD as applicable).

4.2 Payment Schedule

Unless otherwise agreed in writing:

• A non-refundable advance payment (typically 50% of the total project value) is required before project commencement
• The remaining balance is due upon project completion or as specified in the agreed payment schedule
• For ongoing retainer services, payments are due on the first of each month or as otherwise agreed

4.3 Late Payments

Payments not received by the due date may result in:

• Suspension of active services until payment is received
• A late payment fee of 1.5% per month on the outstanding balance, or the maximum permitted by applicable law
• Termination of the service agreement at AIS Innovate's discretion

4.4 Taxes

All fees are exclusive of applicable taxes (including GST in India or VAT/sales tax in other jurisdictions). Clients are responsible for all applicable taxes in their respective jurisdiction.

4.5 Refund Policy

Due to the nature of digital marketing services:

• Advance payments and retainer fees are non-refundable once work has commenced
• If AIS Innovate is unable to deliver the agreed services due to reasons solely within our control, a pro-rated refund may be considered at our discretion
• No refunds will be issued for dissatisfaction with results, as digital marketing outcomes depend on multiple external factors beyond our control (e.g., search engine algorithm changes, market conditions, competitor activity)

5. Intellectual Property Rights

5.1 Client-Owned Materials

All pre-existing materials, assets, trademarks, and content provided by the client remain the sole property of the client. AIS Innovate is granted a limited, non-exclusive license to use such materials solely for the purpose of delivering the agreed services.

5.2 Deliverables

Upon receipt of full payment, AIS Innovate assigns to the client all rights to the final deliverables created specifically for the client under the service agreement, including but not limited to:

• Website designs and developed code
• Brand identity materials (logos, brand guides, etc.)
• Written content and copy
• Social media creatives

Interim drafts, working files, unused concepts, and proprietary tools, frameworks, or methodologies developed by AIS Innovate remain our exclusive property and are not transferred to the client.

5.3 AIS Innovate Portfolio Rights

Unless the client requests confidentiality in writing, AIS Innovate reserves the right to feature completed work in our portfolio, case studies, website, and marketing materials.

5.4 Third-Party Assets

AIS Innovate may use licensed third-party stock images, fonts, plugins, or tools in deliverables. Clients are responsible for ensuring continued licensing compliance for any such assets after project completion.

6. Confidentiality

Both parties agree to maintain the confidentiality of any proprietary or sensitive information shared during the course of the engagement, including but not limited to:

• Business strategies and plans
• Client data and customer information
• Pricing and financial information
• Unreleased products, campaigns, or marketing strategies

This obligation of confidentiality shall survive the termination of the service agreement for a period of two (2) years. This clause does not apply to information that is publicly available, independently developed by either party, or required to be disclosed by law.

7. Results & Performance Disclaimer

AIS Innovate applies industry-recognized best practices and strategies across all services. However, we do not guarantee specific results, including but not limited to:

• Specific search engine rankings or positions
• A defined increase in website traffic, leads, or conversions
• Specific social media follower counts or engagement rates
• A guaranteed return on advertising or marketing spend

Digital marketing performance is influenced by numerous external factors outside our control, including search engine algorithm updates, market competition, seasonal trends, client-side decisions, and changes in platform policies. AIS Innovate will communicate strategies, progress, and recommendations transparently and in good faith throughout the engagement.

8. Limitation of Liability

To the maximum extent permitted by applicable law, AIS Innovate's total liability to a client for any claims arising out of or relating to a service engagement shall not exceed the total fees paid by the client to AIS Innovate in the three (3) months preceding the claim.

AIS Innovate shall not be liable for any:

• Indirect, incidental, consequential, or punitive damages
• Loss of profits, revenue, data, or business opportunities
• Damages resulting from third-party actions, platform changes, or factors outside our reasonable control
• Losses arising from the client's failure to provide accurate information or timely approvals

9. Indemnification

The client agrees to indemnify, defend, and hold harmless AIS Innovate, its directors, employees, contractors, and agents from any claims, damages, losses, liabilities, costs, or expenses (including reasonable legal fees) arising out of or related to:

• The client's breach of these Terms
• Any materials or content provided by the client that infringe third-party rights
• The client's violation of any applicable laws or regulations
• Any misrepresentation made by the client

10. Termination

10.1 Termination by Either Party

Either party may terminate a service engagement by providing thirty (30) days' written notice to the other party, unless a different notice period is specified in the Service Agreement.

10.2 Immediate Termination by AIS Innovate

AIS Innovate may terminate services immediately and without notice if:

• The client fails to make payment when due
• The client engages in abusive, threatening, or unlawful conduct toward AIS Innovate personnel
• The client requests services that are illegal, unethical, or in violation of third-party platform policies
• The client materially breaches these Terms and fails to remedy such breach within 7 days of written notice

10.3 Effect of Termination

Upon termination:

• The client shall pay all fees for services rendered up to the termination date
• AIS Innovate will provide the client with all completed deliverables for which full payment has been received
• Neither party will be entitled to compensation for anticipated profits or future business

11. Third-Party Platforms & Tools

AIS Innovate may use or recommend third-party platforms, tools, and services (such as Google Ads, Meta Ads, HubSpot, SEMrush, and others) in the course of delivering services. AIS Innovate is not responsible for:

• Changes to third-party platform features, policies, or pricing
• Downtime, errors, or data loss caused by third-party platforms
• Compliance obligations specific to the client's use of third-party tools

Clients are responsible for maintaining their own accounts on such platforms and for complying with the respective platforms' terms of service.

12. Website Use

By accessing the AIS Innovate website (aisinnovate.com), you agree not to:

• Use the website for any unlawful or fraudulent purpose
• Attempt to gain unauthorized access to any part of the website or its underlying systems
• Transmit any harmful, offensive, or malicious content
• Scrape, reproduce, or distribute website content without prior written permission
• Use automated tools to interact with the website in a manner that disrupts its normal operation

13. Governing Law & Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of India. Any disputes arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts located in Ahmedabad, Gujarat, India.

For clients based in the USA, UK, or Canada, AIS Innovate will make reasonable efforts to resolve disputes through mutual agreement before initiating formal legal proceedings.

14. Dispute Resolution

In the event of a dispute, both parties agree to first attempt resolution through good-faith negotiation. If the dispute cannot be resolved within thirty (30) days of written notice, either party may escalate the matter to formal mediation or legal proceedings in accordance with Section 13.

AIS Innovate reserves the right to seek injunctive or equitable relief in any court of competent jurisdiction without first engaging in mediation, where necessary to protect our intellectual property or confidential information.

15. Force Majeure

AIS Innovate shall not be held liable for any failure or delay in the performance of services caused by circumstances beyond our reasonable control, including but not limited to:

• Natural disasters or acts of God
• Internet or telecommunications outages
• Government actions, sanctions, or regulatory changes
• Pandemics or public health emergencies
• Third-party platform outages or policy changes

In such events, AIS Innovate will notify the client as soon as reasonably practicable and make best efforts to resume services.

16. Severability

If any provision of these Terms is found to be invalid, unlawful, or unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable, or severed if modification is not possible. The remaining provisions of these Terms shall continue in full force and effect.

17. Entire Agreement

These Terms, together with any signed Service Agreement, Proposal, or Statement of Work, constitute the entire agreement between AIS Innovate and the client with respect to the subject matter hereof, and supersede all prior discussions, representations, or agreements, whether written or oral.